Why would we want to hear about his “concept of a plan”? Let me know when there’s a decent game out.

Dysfunctional diva bullshit is what killed Sega’s hardware business.

And what made Sega spicy was marketing. They noticed how Nintendo countersteered out from the crash by convincing retailers that video games were toys, and instead embraced teen angst and transgressive humor… insofar as one can, using a cartoon animal with an Archie Comics series.

And then Sony did it a thousand times better.