Wendy’s will soon begin testing surge pricing | CNN Business
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The price of a Wendy’s Frosty could soon fluctuate throughout the day as the chain looks to introduce Uber-like surge pricing on its menu.

Fast food restaurant Wendy’s plans Uber-like surge pricing, with digital menu boards that change prices depending on demand::The price of a Wendy’s Frosty could soon fluctuate throughout the day as the chain looks to introduce Uber-like surge pricing on its menu.

  • IndyRap@lemmy.worldEnglish
    0·
    1 year ago

    God damn this is ridiculous. People need to read the transcripts it’s not surge pricing.

    • jeremyparker@programming.devEnglish
      0·
      1 year ago

      What are you talking about? Just because they aren’t calling it “surge” doesn’t mean it’s not surge. Unless you’re just saying you prefer the term “gouging”?

      In a statement Wednesday, Wendy’s clarified that “dynamic pricing” will include new menus that could offer discounts at slower times of the day, denying the company will raise prices during peak demand.

      Lowering prices, also known as “discounts,” and then restoring prices after the “discount” can be understood in reverse: prices go from “normal” to “increased”.

      Given the fact that they (like every other fast food company) always charge the absolute maximum the market will bear, then any price – even a reduced one – is still going to be what they calculate to be the maximum. The fact that the maximum is different at times of “increased demand” is exactly what surge pricing is.