Spotify has a huge user base but most people pay nothing. They’ll be leaving if they never learn how to leech more money from artists and listeners. Thus, these kind of desperate moves like hiding lyrics.
The TikTok thing is likely influenced by the possible ban in US.
As their users keep growing they can charge more in ads, but to your point, they will have to find a way to get more people to pay for the service. Maybe they need tiered pricing. One price for no ads and another price for additional features like lyrics.
TikTok has a huge user base and they’re leaving.
Spotify has a huge user base but most people pay nothing. They’ll be leaving if they never learn how to leech more money from artists and listeners. Thus, these kind of desperate moves like hiding lyrics.
The TikTok thing is likely influenced by the possible ban in US.
As their users keep growing they can charge more in ads, but to your point, they will have to find a way to get more people to pay for the service. Maybe they need tiered pricing. One price for no ads and another price for additional features like lyrics.