

Couldn’t a problem be that If they set the price too low, companies buy them in bulk and using them as cheap, performant and sexy looking pcs? Consoles are very restricted in terms of os and other software, forcing people to use them in a way that almost guarantees you earning back your loss in the long term.
Steam machines are the opposite, you can install virtually anything on it and use them for whatever.


To be fair, epic is losing money trying to gain users from steam. They weren’t profitable even before they lowered their cut.
I’m pretty sure valve could go lower than 30%, but I doubt they could go as low as 12% and still remain profitable.