In a recent interview, Zynga’s vice-president of player succcess, Gemma Doyle, referred unabashedly to internal models that identify people who are on course to spend high sums.

Should they reduce their outlay, she told GamesIndustry.biz, the company would “reach out and call them to find out what’s wrong”.

wtf

No, it’s more like checking out every book from the library, and spending 450 years training at the speed of light, being evaluated on how well you can exactly reproduce the next part of any snippet taken from any book.

Makes you wonder if they’re going to just start implementing the version number on every update, sorta like Chrome does these days. Will we see another Windows 95 eventually?