

I don’t buy this at all. The door-in-the-face strategy doesn’t really work if it leaves the customer feeling like they’d rather get rid of the door and start over with a new door technology.
You can squeeze your customers in a way that doesn’t make you look insane and Unity chose to not do that.
It’s also a very culty behaviour to hate apostates even more than nonbelievers.
If the extremist freaks are going to target anyone with violence, it’s going to be the perceived “traitors” who “stabbed them in the back”.