• taanegl@lemmy.world
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    1 year ago

    We’re laughing over here at Lemmy.

    Look, Reddit users! I have access to a frontend API. OoooooOooooo. We’re partying like it’s 2012 again.

    • SharkAttak@kbin.social
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      1 year ago

      Yeah I remember this shit happening already, even mimicking the writing style of a typical Reddit title.

  • orangeNgreen@lemmy.world
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    1 year ago

    I don’t visit Reddit much anymore, but isn’t that the way ads have been for awhile over there?

    • empireOfLove2@lemmy.dbzer0.com
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      1 year ago

      The difference is companies used to just run their own super cheap bots to spam fake “engagement” to the site. Now since the API is gone they have to pay Reddit directly for the privilege.

    • givesomefucks@lemmy.world
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      1 year ago

      On “old reddit” the posts were highlighted so you could tell

      I think with the new Facebook style feed it might not be.

    • db2@lemmy.world
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      1 year ago

      Yes, they’re taking from the Apple playbook so people who don’t know will think they actually do things that don’t involve leather or sheep at Reddit HQ. It’s IPO shenanigans.

    • wise_pancake@lemmy.ca
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      1 year ago

      It used to be, they were called sponsored links, but the comment sections got filled with angry comments about the ads and people would downvote the shit out of them, then they removed comments, and after the redesign ads didn’t have threads/engagement but now they do.

      One of my friends tried advertising that way and it went poorly, and the ads weren’t even for a real product just a test balloon for the concept.

      Pepe also got very mad when your ad replaced the moose in the sidebar.

      Ironically, it was spez who introduced sponsored links with comments then, so what’s old is new again! I wonder if this time will be different… (Not really, I know how this will end)

      • Hamartiogonic@sopuli.xyz
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        1 year ago

        When I was still using Reddit, I used to report those ad posts for terrorism, inappropriate content or whatever term like that.

  • noodle (he/him)@lemm.ee
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    1 year ago

    In early testing of the new format, Reddit found that free-form ads outperform all other ad types in average click through rate (CTR) by 28%, along with increased community engagement when comments are enabled

    so they’re bragging how much more misleading the new format is, gotcha.

    • wise_pancake@lemmy.ca
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      1 year ago

      I don’t believe that number, the average reddit clicks one of every 4 ads shown?

      No way.

      • Optional@lemmy.world
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        1 year ago

        What, are they gonna, pfft . . what, like . . make it up since there’s nobody watching? Like, oh yeah we’re saying way more people like ads just to, what, make more money?! As if! Pssh! Noooo. That’s . . that’s just crazy talk.

      • brakebreaker101@lemmy.world
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        1 year ago

        It’s just 28% more than the CTR of the other ad methods. It isn’t necessarily 4ish times. Let’s say before they were getting 100 clicks per ad with the old format. With the new format they’re getting 100*1.28=128 clicks.

      • Identity3000@lemmy.world
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        1 year ago

        Careful, they didn’t claim to be getting 28% engagement from users… Just that this ad format performs 28% better than other ad types. We have no idea (from this article, at least) what the comparison actually means in real world usage.

        • wise_pancake@lemmy.ca
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          1 year ago

          In early testing of the new format, Reddit found that free-form ads outperform all other ad types in average click through rate (CTR) by 28%, along with increased community engagement when comments are enabled.

          Ah, you are right, I misread that sentence as the CTR being 28%!

    • DaddleDew@lemmy.world
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      1 year ago

      I bet the “community engagement comments” are just people warning others that it is an ad

      • elvith@feddit.de
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        1 year ago

        Uhmmm based on my behavior before I left, the engagement is probably “click the three dots, hit report, select spam and block user”. That worked at least for a short while before they got rid of that feature…

  • veee@lemmy.ca
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    1 year ago

    As if I didn’t have enough reasons to visit the site.

  • Margot Robbie@lemmy.world
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    1 year ago

    Organic advertisements that looks similar to user post on reddit? How could they do such a thing?

    Anyways, fellow lemmings, for no apparent reason, Today I Learned that Academy Award and Golden Globe nominated movie, “Barbie”, is now available on Blu-ray and select streaming services.

    • bobs_monkey@lemm.ee
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      1 year ago

      Realistically, this likely won’t piss off their userbase nearly as much as the API fiasco last summer. A significant amount of users stayed in light of a number of subs going dark, so I have a feeling an influx in ads won’t really grind too many gears (or they will but will just bitch and nothing more).

      Reddit is much more mainstream these days, and your average Melvin is just used to ads at this point.

      • KnightontheSun@lemmy.world
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        1 year ago

        A month or so ago, I was in a PT office and overheard a normal looking person (normie) talking to their PT about Reddit. I thought the very same thing about the new Redditors being all mainstream and well, icky. I really don’t think I am better than them, but my nerd-ego does.

    • KeriKitty (They(/It))@pawb.social
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      1 year ago

      Oh, woe 🙀 It’s bad enough that we’re stuck with me (ba-dum tssh, self-deprecating humour there :D ) but now we’re gonna get even worse critters from Reddit because it’s gonna be ones who stayed with it during the previous exodus. Bleh!

  • anarchyrabbit@lemmy.world
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    1 year ago

    I cannot wait to see this Reddit IPO fail, it will be the fucking most glorious thing when fuck face spez has to face the music.

  • wise_pancake@lemmy.ca
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    1 year ago

    There’s absolutely no fucking way CTR for those is 28%.

    I do not believe that.

    Posts don’t even have a CTR that high, that would mean the average user goes no further than 4 ads before clicking one.

    Now I wish I bought some stock so I could get in on a shareholder lawsuit about them cooking the books on this shit.

    • numberfour002@lemmy.world
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      1 year ago

      What’s more likely, someone at reddit fucked up an analysis, or these ads are 14x better than Google or 31x better than FB?

      What’s most likely is that you misread or misinterpreted what was stated. It says the new format outperforms other types of ads by 28%, not that they get 28% CTR.

    • Identity3000@lemmy.world
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      1 year ago

      I replied to you you elsewhere in this thread, but they never claimed to be getting 28% CTR. They only claimed that this format performs 28% better than alternatives.

      If a different ad format was getting 1% CTR, then a 28% improvement is still only a total 1.28% CTR.

    • Car@lemmy.dbzer0.com
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      1 year ago

      Improved by 28%, not at 28%.

      That would be some awful idiocracy type of future and we’re not there… yet.

    • dave@feddit.uk
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      1 year ago

      I think maybe a re-read is in order. They’re claiming the new format outperforms the (presumably) old format by 28%, not that the CTR is 28%.

    • Ihnivid@feddit.de
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      1 year ago

      I mean, generally I’m all for shitting on reddit, but there’s also a third option: Reader’s not understanding what 28% better than other ad types means.

  • bitwolf@lemmy.one
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    1 year ago

    The worst thing is when you open the sidebar. If you click too fast on a sidebar item it registers as a click on the first ad in your feed.

    I report the ad as offensive every time this happens which is almost every time.

    • werefreeatlast@lemmy.world
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      1 year ago

      Why stay there? Make the shift permanent!

      I used nails in the past and I never went around telling people how I keep hitting my thumb with the hammer 😭. 😂. I just learned to not put my thumb there and problem solved! So just take your thumb and bring it here! No ads here! I can’t believe they finally did put ads there.

      • bitwolf@lemmy.one
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        1 year ago

        I am mostly on Lemmy now. There are still one or two niche communities still only on Reddit that I frequent.

        Thankfully this list keeps shrinking as time goes on 🙂

        • werefreeatlast@lemmy.world
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          1 year ago

          I still Google stuff like “can I use bananas in kombucha reddit” unfortunately reddit is where the actual Internet population had a voice. No more. Lemmy works differently but I’m going to start using it as a search term and hopefully soon we’ll be getting good results there too…or here I should say.

      • unconsciousvoidling@sh.itjust.works
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        1 year ago

        I haven’t been there in a long time but i remember ads being all over the damn place and they had a certain feel where i knew it wasn’t a regular post and if you looked closely it said promoted. So is this the same thing or are they straight up not even including the promoted tag anymore ?

  • MonkderZweite@feddit.ch
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    1 year ago

    Pretty sure ads have to be identifiable as ads almost everywhere, against misinformation (because ads usually lie).