• ximtor@lemm.ee
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    1 year ago

    Does anyone ever actually click on an ad? Like “hey thats cool I wanna check it out/buy it right here right now”?

    I have adblockers active everywhere and only disable then somtimes for specific sites that really don’t work otherwise, but even if the unlikely case would come up that something is interesting I would just look it up separately? Mostly I just turn a blind eye on them anyway, but just wondering, some people gotta really click/buy from these ads? It just seems so surreal to me…

    • WhatAmLemmy@lemmy.world
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      1 year ago

      The only obvious ad I’ve ever clicked on was for a “free” IQ test. I figured I’d never done one cause they’re fake, but I had time to kill, so I clicked through. After 20 mins or so answering questions, it ended on a transaction page. The only way to see your “results” was by paying $20. I obviously didn’t pay, and instead tried to report the ad, only to discover that Google Ads has zero mechanism to even report scams to Google. After some research, it turned out that this blatant bait and switch scam had been operating via Google Ads for like 5 or 7 years. Google doesn’t give a fuck if scammers use it’s ad tech to scam your grandma or inject your system with malware, as long as they get paid for the privilege.

      I’ve always used an ad blocker, but the whole experience reinforced how anti-consumer and pro-criminal surveillance capitalism is. Permanent absolute ad block — without exceptions — is how everyone should operate, because none of these companies deserve any trust whatsoever.

      • lemmyvore@feddit.nl
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        1 year ago

        The EU is currently testing a new payment framework that would make payments faster and easier and also enable very small payments.

        This could finally enable micropayments in browsers (well, in Firefox and maybe Safari) which would eliminate intermediaries like Google and all the scummy ad companies and enable websites to work out deals directly with visitors on the spot (pay a very small amount like a cent or a fraction of a cent to read this article).

        Obviously, Google will need to be dragged kicking and screaming into this.

        • jkrtn@lemmy.ml
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          1 year ago

          I’m still not paying a fraction of a cent for the obviously LLM-generated bullshit that has flooded the internet.

          • reinei@lemmy.world
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            1 year ago

            And yet for content I can be reasonably sure is actually human generated (read: niche enough to not have been flooded to the point I no longer can trust the “usual”/“big” sites) I might consider paying for server costs a little.

      • Flying Squid@lemmy.world
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        1 year ago

        If you’re walking around somewhere and you see a person or people offering a “free personality test,” do not take them up on their offer. They’re Scientologists. They once refused to let my mother leave back in the 70s until she said she would start screaming “rape.”

      • nehal3m@sh.itjust.works
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        1 year ago

        The only obvious ad I’ve ever clicked on was for a “free” IQ test. I figured I’d never done one cause they’re fake, but I had time to kill, so I clicked through.

        That click should have lead you to a page that says ‘you failed’. 😂

    • Sc00ter@lemm.ee
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      1 year ago

      My wife does. But she’s a sucker for “a good deal”

      I dont ever click on them myself, but if I start searching for something I need/want, and I see a brand I’m familiar with thru advertising, I’m more likely to explore their product, at least. Simply just because, “of I’ve heard of this before”

      • ximtor@lemm.ee
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        1 year ago

        But these are never real deals are they? At least I saw maaaaaaany bullshit fake deals, cant remember anything legit ever…

        I also found my mum buying crap of instagram a while ago, but i kinda got to her to be a bit more mindful what she clicks on.

      • jkrtn@lemmy.ml
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        1 year ago

        Brand recognition is one of the key goals for running ads, it works.

    • guy@lemmy.world
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      1 year ago

      I have ad blockers everywhere, except native mobile apps. I’ve clicked on an Instagram ad for shirts. I bought the shirts. People keep complimenting me on the shirts. No regrets there

    • TragicNotCute@lemmy.world
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      1 year ago

      People definitely do. CTR (click through rate) is generally pretty low, even before the majority of Americans were using ad blocks. But it’s not 0

    • BraveSirZaphod@kbin.social
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      1 year ago

      I’ve personally clicked on Instagram ads and made purchases from them. This has pretty much always been for various events, and I don’t really have any regrets there. I’ve seen some cool plays and gone to parties that I’d never have known about otherwise.

      I can’t imagine what would ever drive someone to click on a random banner ad though.

    • ZephrC@lemm.ee
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      1 year ago

      I know ad rates and metrics are heavily based around click through, but does it even actually matter? I mean, TV ads are big money expensive, and nobody has ever clicked on those. I guess if you’re advertising a shitty mobile game or something then it matters, but does McDonalds or whatever even want you to buy a hamburger before you watch a YouTube video? That doesn’t really make a lot of sense.

      • Higgs boson@dubvee.org
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        1 year ago

        As you’ve noticed, there are different types of ads. Not all have clicks as their goal. Some are just there to make you think about their brand, for example.

    • Flying Squid@lemmy.world
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      1 year ago

      Not only did my late father-in-law click on ads, he also clicked on spam emails. Yes, his computer was super slow and I regularly had to clean off the malware.

  • stev3yd@sh.itjust.works
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    1 year ago

    ads are the worst. block them all! Would be great if an advertising company did not have the most popular browser.

    • iopq@lemmy.world
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      1 year ago

      That’s why I use firefox, never going to downgrade to manifest v3 ever

      • mint_tamas@lemmy.world
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        1 year ago

        FWIW, the manifest v3 implementation in firefox is not user-hostile. They made it compatible, but the limitations on filtering are not there.

  • doggle@lemmy.dbzer0.com
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    1 year ago

    Many parts of the Internet has become functionally unusable without one. And given online advertising’s history as a vector for malware, as blockers are just the sensible choice.

  • VinnyDaCat@lemmy.world
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    1 year ago

    Not entirely surprised.

    The numbers were already up there, but I imagine YouTube’s recent campaign only drove them higher. More people than before are now aware that adblockers exist and they love using them.

  • SolidVerse@lemmy.world
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    1 year ago

    It’s a necessity. The internet really is unusable without it. Pop-up ads, long unskippable video ads, annoying shovelware scam ads, etc etc.

  • smileyhead@discuss.tchncs.de
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    1 year ago

    Honestly, personally I do not mind ads. But the amount of garbage that is loaded in the browser on popular sites make uBlock necessary for me.

  • CrowAirbrush@lemmy.world
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    1 year ago

    People themselves have turned into ads since ads themselves don’t do their job.

    Look at influencers.

    Instagram used to be fun for someone to share their journey, now it’s ad…influencer…double ad…Triple influencer…Another ad…a real person sharing their journey…55 more influencer ads mixed with 29 actual ads.

    Oh and the occasional OF girl who managed to flash some puss without it getting taken down.

    I love when i bought something…(i assume) google thinks it’s a great idea to advertise that exact combination of products from the exact webshop on the next website i visit.

    How much did tiktok ruin google’s brain to make them think that is going to be effective marketing?

    Mankind truly is on the way down.

    • Reddfugee42@lemmy.world
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      1 year ago

      Then there’s those of us who uninstalled the YouTube app and installed Kiwi so we can install the uBlock Origin chrome plug-in 😅

      • tb_@lemmy.world
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        1 year ago

        Firefox has plug-ins available out of the box on Android, including uBlock Origin.

        • Reddfugee42@lemmy.world
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          1 year ago

          Kiwi is a browser with plug-in support out of the box but it’s always good to have options, thanks :)

          • tb_@lemmy.world
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            1 year ago

            Oh, I seem to have misinterpreted your message then. That’s pretty neat

  • BoisZoi@lemmy.ml
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    1 year ago

    Asked how likely big companies would be to abuse their data, Americans were most wary of TikTok (59 percent), followed by: Meta (56 percent), X/Twitter (49 percent), OpenAI (48 percent), Google (44 percent), Apple (41 percent), Amazon (40 percent), Microsoft (38 percent), Comscore (32 percent), and Adobe (31 percent).

    I’m surprised people trust Microsoft and Amazon more than Apple; Amazon needs all the data they can get on you to build “better” profiles on what to sell you, ties your Alexa requests to feed advertising (you can opt out) and Microsoft, especially with Edge (post advertising and services team takeover) has been trying to send everything to Microsoft to feed both ads and their AI. FFS, even Outlook warns you now that they’ll share your data with >800 “partners”.

    Apple is no saint, far from it, but people trust a conglomerate over it?

    • Dudewitbow@lemmy.zip
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      1 year ago

      with Microsoft though its less of a problem for users because that would require you to daily use those applications. not many people that I know of personally use outlook, so they would be unavfevted ny outlook ads when compared to the other platforms, which they physically spend more time in.

      • AA5B@lemmy.world
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        1 year ago

        Apple

        • doesn’t have advertising as a core part of their business
        • is using privacy as a selling point.
        • pretty much every release has privacy features.

        Yes I trust them more than most.

        • VodkaSolution @feddit.it
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          1 year ago

          They don’t need adv, users are locked inside their platform - so they protect their users from the outside while they use them from the inside (in the end not much different from the others)

  • danhab99@programming.dev
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    1 year ago

    Even if nobody used ads, ads just don’t work anymore. Kids can’t even percieve them anymore, old people who click on everything are a shrinking market segment, and most people in the middle seek to learn about market offerings from influencers they’ve chosen to trust.

      • evranch@lemmy.ca
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        1 year ago

        A DNS blocking system like Pihole can block ads on platforms you don’t control, like smart TVs or mobile apps.

          • evranch@lemmy.ca
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            1 year ago

            Yes the way YT loads ads it won’t work to simply block them with a simple DNS pattern match, you need a proper adblocker or third party app. But you can block all the other nuisance clutter on the smart TV, at least.

            My TV is hooked to my PC now as a monitor, so I just watch YT on it right in Firefox.

            • Alborlin@lemmy.world
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              1 year ago

              For smart tv there is smarttuve, its complete replacement of youtube and acts like youtube revsnced or youtube with ublocknon pc.teybit out

  • IamCocktailSucker@lemmy.today
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    1 year ago

    Majority of Americans now use ad blockers

    Most of them don’t even know what phone they have. This article is completely false lol

  • Flying Squid@lemmy.world
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    1 year ago

    Don’t a majority of them also use Chrome? Because they’re going to find that their adblockers are less and less effective.

    • IphtashuFitz@lemmy.world
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      1 year ago

      That’s yet another reason to use a DNS as blocker, and not let your browser use DNS over https.

      I haven’t done it myself yet, but I figure that sooner or later I’ll need to update my router to block all outbound DNS that doesn’t go through my DNS ad blocker. Some devices try to use their own hardcoded DNS to get around them…

        • AA5B@lemmy.world
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          1 year ago

          Because then it can bypass your ad-blocking DNS

          DNS over HTTPS was a great idea for privacy if left in your hands, but immediately ran into the reality of intrusive advertising

        • Hexarei@programming.dev
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          1 year ago

          Because dns ad blocking is typically done with something like dnsmasq which doesn’t support DNS over HTTPS, though it’s easy enough to setup a resolver/forwarder that does

      • TheEntity@lemmy.world
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        1 year ago

        DNS-based ad blocking is unfortunately much less effective. It’s still better than nothing though, that’s for sure.

        • IphtashuFitz@lemmy.world
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          1 year ago

          A multi-layered approach is the best approach. My pi-hole blocks advertising domains, malware domains, etc. That helps tremendously with all the “smart” devices that include DVRs, streaming devices, etc. where you can’t install something like ublock. I also make sure something like ublock is installed wherever possible.

        • IphtashuFitz@lemmy.world
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          1 year ago

          DNS blocking is about the only way to block ads & tracking on things like streaming devices. You can’t install Firefox or uBlock on an Apple TV for example. You can block ads on many of the apps on the Apple TV as well as all the telemetry they try to collect with a well configured pi-hole and selected DNS blocklists.

          • Flying Squid@lemmy.world
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            1 year ago

            True, but using a computer with an adblocker and a second gen Chromecast (which you don’t need Chrome for) also eliminates that.

      • yeehaw@lemmy.ca
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        1 year ago

        No, it’s another reason to use Firefox. A Brower that is not owned and managed by an advertisement company.

  • viking@infosec.pub
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    1 year ago

    I’ve been blocking ads since 1998, thanks to WebWasher. That acted as a local proxy that blocked all known ad urls. No heuristics, no algorithms, no nothing. Back in the good old days that was plenty.

  • istanbullu@lemmy.ml
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    1 year ago

    The internet is unusable without an adblocker… I recommend uBlock Origin and Pihole.

      • slouching_employer@lemmy.one
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        1 year ago

        Pihole will also block non-browser traffic (e.g. your OS phoning home). Adblocking extensions are typically restricted to just blocking traffic of the browser it’s installed on.

        It also operates on your entire home network, so it can block junk traffic on devices that can’t run adblockers.

    • Notorious@lemmy.world
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      1 year ago

      uBlock Origin at a minimum. But I would suggest a privacy focused browser. Librewolf, Mulvad or even Brave. Browsers leak so much information about you it is easy for sites to fingerprint and track you even with an ad blocker.

      https://privacytests.org/

      I know Librewolf is working on their DNS leakage (last section on privacytests.org), but they also allow you to select a privacy focused DNS server which is nice when you’re not on a network you own, so you can’t run PiHole.